Great stat on Tweeting with your mouth full from the Hartman Group. Their study showed 29 percent of online consumers polled for the study have used a social networking site while eating and drinking in the last month (they were polled in December 2011). Among Millennials (18-32 years old), the percentage jumps up to 47%.
We are quickly moving to an online interaction society, whether we are at home eating alone or out on the town with friends. The study also indicated that this is not a egotistical cry in the digital wilderness to be heard, but a contribution to a resource that is also used to learn about foods and the culture behind them. A recent Huffington Post article points this trend to connect socially even when eating alone.
The tweeting when eating trend is important for any business that deals with food, culture, nutrition, among others because as they say, the quickest way to man’s (and woman’s) heart, is through their stomach. Be there to help them make the connection.