The changes this week in Google + by merging Google Places is a huge plus for local destinations. Among the pluses;
- Reviews with richer content
- Star ratings replaced with wider score range 0-30
- Google+ local page with friends in your circles
- Google+ local pages will be indexed
Bottom line for hospitality destinations is this will take them a step closer to social immersion as their businesses and reviews will be further exposed to those using search to determine where to spend their dollars.
We’ll have more coverage on this topic in the coming days and a free, limited-space webcast on Google + Changes For Hospitality Thursday, June 7 as the dust starts to settle.
Greg Sterling does a nice piece on changes over at Search Engine Land